Alphabet International - A leading provider of outstanding Business Mobility

Founded in 1997 as a division of BMW Group, today Alphabet is a leading Business Mobility provider in Europe with a broad portfolio of products and services. Alphabet has more than 600,000 cars and light commercial vehicles of all makes under management and is represented in 18 countries. Alphabet's success can be put down to future-oriented thinking, extensive fleet industry experience and a comprehensive approach to Business Mobility needs.

Strategic Business Mobility consulting

Alphabet consults with and guides companies in the streamlining and management of their corporate mobility by developing tailor-made solutions that are comprehensive, cost-effective and resource-efficient. An initial consultation analyses current cross-company mobility requirements and anticipates future needs. The total cost of ownership and total cost of mobility are evaluated with the aim of reducing costs. Fleet sustainability is promoted by the strategic integration of low carbon vehicles, eMobility, Corporate CarSharing and other advanced Alphabet Business Mobility approaches. The resulting solution enhances the customer's Business Mobility, making it more effective, cost-optimised and sustainable.

Advanced Business Mobility solutions

As well as classic fleet funding solutions, Alphabet offers innovative Business Mobility solutions. In doing so, Alphabet looks at the individual requirements of a company's employees and creates flexible and tailor-made solutions such as AlphaCity and AlphaElectric.

AlphaCity Corporate CarSharing

AlphaCity is Alphabet's Corporate CarSharing solution. This cost-efficient, on-demand car-sharing model enables companies to provide flexible and convenient mobility to their employees with little effort on their part. Alphabet takes care of the entire solution, from implementation and employee registration to vehicle provision, servicing and cleaning. Administration is hassle-free thanks to an online booking system and keyless car access and driving. An additional private-use option allows employees to use cars during free time and pay for rental using their credit cards.

AlphaElectric eMobility

AlphaElectric is a holistic eMobility solution for the easy implementation of electric vehicles in corporate fleets. In just a few steps, specific mobility needs are met through an in-depth consultation, vehicle selection, charging infrastructure and add-on mobility services. Initially, a thorough evaluation of a company's fleet usage is undertaken during an Electrification Potential Analysis. The resulting fleet profile is the basis for an eMobility plan of action; one that recommends the appropriate combination of combustion vehicles and electric vehicles, and the optimal allocation and placement of charging infrastructure.

Award-winning Business Mobility

Alphabet's achievements in international fleet management and Business Mobility have been recognised with a number of awards including the Finance Director Europe Best in Business Award 2013 (for AlphaCity), the 2014 Company of the Year Award from Frost & Sullivan (for AlphaCity) and Fleet Europe's 2nd Prize for Innovation in 2013 (for AlphaElectric).








Contact Details

Alphabet International GmbH
A BMW Group Company
Georg-Brauchle-Ring 50
80992 München
+49 89 382 70992

Available White Papers


Analysis identifies companies' potential to go electric 22 July 2015 Alphabet’s unique consulting approach and Electrification Potential Analysis are designed to make it easier for businesses to adopt eMobility. Deloitte and Interserve are among the first companies to make use of this service – with persuasive results.

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