PSA Peugeot Citroën: A world of fleet solutions – Stéphane Chesnel
With fleet and mobility management increasingly part of the finance director's remit, international business director of PSA Peugeot Citroën Stéphane Chesnel explains how his company is increasing its global footprint and providing appealing, eco-friendly vehicles - with low TCO guaranteed.
Where does PSA Peugeot Citroën's fleet business currently stand and what are your future plans?
Stéphane Chesnel: During Q1 2012, Peugeot and Citroën each delivered more than 80,000 vehicles to European B2B customers and the PSA Peugeot Citroën Group confirmed its position as leader of the light commercial vehicles market.
Our B2B strategy is to bring our business customers an optimised total cost of ownership (TCO) and one-stop solutions in terms of vehicles and services.
Vehicle design is oriented towards our fleet customers, taking into account their specific needs, from ergonomics to providing high-quality spare parts and ensuring vehicle reparability. We also consider the internationalisation of our customers at every stage of development.
We aim to stay one step ahead by designing innovative vehicles, such as the Peugeot 508 RXH, and distinctive ones, such as the Citroën DS line.
To respond more effectively to the business requirements of our international customers, we have strengthened our dedicated B2B teams in China, Latin America and Russia. PSA Peugeot Citroën has also reinforced its B2B organisation with a new international fleet sales and development department, composed of our international key account management team, which is dedicated to international tenders and business development with large corporates and major international leasing companies.
The next big goal for our group is to go beyond a TCO approach to consider fleet usage, and provide comprehensive mobility offerings that meet all fleet demands.
To what extent have FDs and CFOs become more involved in fleet management decisions?
Over the past five years, CFOs have become more involved in monitoring TCO, after-sales costs including maintenance and tyres, and fleet management costs such as driver behaviour, insurance and taxation.
By closely observing TCO-related costs, our international PSA TCO department takes into account the growing concerns of CFOs. For instance, the Citroën DS5 Hybrid4, compared with a regular combustion engine model, has a higher initial cost price but a lower TCO, which makes it highly competitive to run.
How do you see the international fleet market evolving over the coming years?
In the future, the impact of rising CO2 levels and other vehicle usage constraints should increase the need for vehicles on demand, generating new mobility services. Companies seeking vehicles for short-term use will most likely introduce innovative internal solutions such as corporate car pooling or, externally, city car sharing.
Our Peugeot i0n and Citroën C-ZERO electric vehicles are also meeting this need as part of company car policies and local car-sharing operations throughout major cities worldwide.
How cost-efficient and eco-friendly are PSA Peugeot Citroën fleet vehicles?
We continue to implement e-HDi technology across all of our new models, which shuts down the engine when the vehicle is at a standstill, reducing fuel consumption and CO2 emissions by up to 15%. As a result of this year's class-leading, low-emission vehicle launches - including the Peugeot 208 eHDi and Citroën C3 e-HDi, which produce just 87g/km of CO2 - carbon emissions should fall significantly.
PSA Peugeot Citroën is the first car manufacturer to launch full hybrid diesel models fitted with Hybrid4 technology. Found in three Peugeot models (the 3008, 508 RXH and 508 saloon) and the Citroën DS5, it has given our brands a significant competitive edge in the field of environmental innovation. Hybrid4 technology blends top-level performance with low CO2 emissions; for example, the 200hp, four-wheel-drive Citroën DS5 produces only 99g/km of CO2.
We plan to continue what has been a period of rapid growth in terms of mobility services provision by further developing our Mu by Peugeot and Citroën Multicity offerings.
Tell us about your new vehicles. Which are most suited to the CFO?
At this year's Geneva Motor Show, we showcased our new compact SUV models, the Peugeot 4008 and Citroën C4 Aircross, and introduced the Peugeot 208 in line with the brand's strategy to move upmarket.
The Peugeot 208, launched in March, comes loaded with the latest technology, including an integrated touchscreen and three-cylinder petrol engines, and 25% of its plastic parts are now fully recyclable.
Peugeot and Citroën provide a comprehensive range of products to suit the modern CFO, whatever their vehicle policy and fleet criteria.