The Changing Face of Marketing Automation: Managing Customer Dialogue in an Online, Offline, Social, Digital, Multichannel World

06 July 2011

Modern consumers are web-savvy, mobile-loving people who typically spend more time online than reading magazines and watching TV.

These changes in behaviour are fundamentally changing the face of marketing – and in ways that are bringing about the convergence of direct marketing and mass marketing.

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  • The Changing Face of Marketing Automation: Managing Customer Dialogue in an Online, Offline, Social, Digital, Multichannel World
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